Brand Mentions

Brand mentions are a form of social proof, and they carry more weight than many marketers realize.

They work because people trust what others say about you more than what you say about yourself.

Key Takeaways

• Brand mentions, linked or unlinked, build trust with both Google and AI models.
• Search engines treat mentions as implied links, which support rankings and authority.
• Large language models (LLMs) use brand mentions as signals for credibility in AI Overviews and generated answers.
• Digital PR, guest posting, and thought leadership are proven ways to earn high-quality mentions.
• Tools like Google Alerts, Brandwatch, and Mention help you track where and how often you’re mentioned.
• You can often convert brand mentions into backlinks with a simple outreach email.